Rosario Ubiera-Minaya is the Executive Director of Amplify Latinx, a non-partisan, collaborative movement whose mission is to build Latinx economic and political power by significantly increasing Latinx civic engagement and representation in leadership positions across sectors. Rosario leads a Latinx power coalition of over 6,000 active members and over 250 business and community partners. She has over 25 years of experience working and advocating for systemic change, social justice, and equity, on behalf of the Latinx community, in the arts, education, housing, voter engagement, and health. She has successfully developed and implemented initiatives that have made impactful contributions to promoting the social and economic wellbeing of the Latinx community. Rosario is also the founder and principal of Cojuelos' Productions, a social enterprise that proudly celebrates black and brown creatives' artistic expressions by promoting innovative, diverse, and culturally oriented programming and curated experiences through a social justice lens. Rosario's vision led to what is today the PUNTO Urban Arts Museum in Salem, an outdoor collection of public art that serves as a vehicle to start breaking down the socioeconomic and invisible divides that exist in low-income communities of color. Her prior experience includes Chief Program Officer for North Shore CDC and Director of Outreach and Enrollment for North Shore Community Health Inc., Executive Director for the Salem Education Foundation, Program Director at the Peabody Essex Museum, and Marketing and Promotions Manager for Telemundo-Boston.
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She has received numerous awards and recognitions; most recently, 2021 Alumni Hall of Fame Inductee to Salem State University's Center for Civic Engagement, 2019 Hispanic Heritage Leader by the New England Patriots Foundation and the Kraft Family Foundation; "Inspirational Woman of 2019" from Latina Center MARIA, and "Unsung Heroine" by the Massachusetts Commission on the Status of Women. Other recognitions included the Rising Star Award for Outstanding Leadership in Community Development from the Massachusetts Association of Community Development Coalitions and a Community Service Award from the Massachusetts League of Community Health Centers. She was also recognized as Community Hero and as Boston's Hispanic Hero by the Negro Election Day Association and the Commonwealth of Massachusetts.

Rosario holds a Master's degree in Leadership in Education with a concentration in Museum Education from Bank Street College and a Bachelor in Communications with a concentration in Marketing and Public Relations from Salem State University. Most recently, Rosario completed the 2020-2021 Institute of Nonprofit Practice Core Program at Tufts University and is an inaugural member of the newly formed cohort of Nonprofit Executive Directors of Color by TSNE-MissionWorks.
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Rosario currently serves as an advisor to Essex County Community Foundation's Creative County Initiative and their Racial Equity Strategy Group, a Trustee for Essex Heritage, an Advisory Board member for the Center for Women Politics and Public Policy of UMass, an Advisory Board member for the Women's Network under the Greater Boston Chamber of Commerce and an advisor to the Latino Economic Advancement Advisory Council by Metro Credit Union. She is also a founding member of the BIL Solidarity Coalition (Black, Indigenous, and Latinx) and the Small Business Equity Coalition. Rosario is a member of the North Shore Latino Business Association, Juneteenth Association of the North Shore, and the Massachusetts Creative Collective.